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UTM Builder

One campaign, every channel: tagged links your analytics can read.

Links

Your links appear here, one line per channel.

  1. Name the campaign and add the page it leads to, in the panel.
  2. Tick the channels you’ll use.
  3. Click Generate links, then edit, copy or duplicate any line.
Cheat sheet
utm_source
Who sends the visit: linkedin, newsletter, google, partner-name
utm_medium
The kind of channel, filled in from the source: social, paid-social, email, cpc, referral
utm_campaign
The operation, the same on every link: spring-sale, webinar-oct, launch-v2
utm_content
Tells two links of one channel apart: carousel, video-1, header-button

Everything is lowercase with dashes: GA4 groups by exact text, so “LinkedIn” and “linkedin” would be two sources. Never tag links between pages of your own site: it restarts the visit and erases where it really came from.